In my opinion, the biggest bang you can get for your buck in real estate marketing, is professional photos and video.
Why, you ask?
1) Professional photos make EVERYTHING look better – your MLS listing, your mlxchange printout, your feature sheets, your property.
2) Real Estate Video tours are IN DEMAND. People want to see how nice a property is. What’s the best way to get lots of people to your open house? Post a video tour of something they’ll be dying to see in person.
It’s simple. And, for $225-250 you can have both professional photos and a lovely video tour. What more could you want?
Ok ok, there’s lots more to want, like offers on your listing… but if your marketing budget is limited, this is where you should start.
Other things to consider:
3) Custom feature sheets. I’ve had clients who actually get listings because visitors to their open houses were impressed with their marketing material.
4) Mailwalk postcards. This is especially good if you specialize in a particular area. How better to let everyone know about you, than to show off the sort of marketing you do!
5) Internet marketing. Post that video tour and those photos on craigslist and other classified sites for the world to see! Great for traffic to your site, great for traffic to your great listing.
6) Video internet marketing. Try it. Post a video that includes your name in the title. As long as your name isn’t John Smith, you’ll probably show up on page one or two of google in a matter of days!
7) Email Blast marketing. Email your listing to your fellow real estate agents.
Does this sound good but you don’t know where to start? Try us… we’re a one-stop real esate marketing power machine, just waiting to take on your next listing.
