My husband makes fun of me for having so many Facebook friends… but time and time again, my propensity to add clients and old friends to Facebook has “paid off”.
Really, I like it to catch up with and get to know people in a less formal setting. However, a positive side effect is that people remember me because we’re Facebook friends. I’ve had at least a couple dozen interactions in the last couple of years with clients and past clients who have contacted me because of our Facebook friendship.
I only add people I know, or accept people I want to network with (99.5% former, 0.5% latter), but clearly this passive approach works.
This post was spurred by a Facebook message moments ago from a long-ago client who didn’t have my email address handy and was looking to do a Property Management website. Hopefully we can work on that together!
Are you an old friend or client? Add me here: Dara Sklar on Facebook